I was going to complain about "consent" being removed from the headline, but the consent model for this is all wrong anyway. Even if you had to sign a EULA whe

I was going to complain about "consent" being removed from the headline, but the consent model for this is all wrong anyway. Even if you had to sign a EULA when you entered the store, there's no way to meaningfully consent to submitting your biometric data into a legally unlimited universe of analysis, cross-referencing, marketing, credit reporting, law enforcement, and whatever else ingenious minds can invent. This just isn't a consent problem. It's a regulatory problem. Under a proper regulatory regime, you shouldn't need to consent to a computer recognizing your face any more than you should for an employee to recognize your face, because the laws constrain what the computer can do with that recognition, and you can reasonably expect those limits to be in line with what the employee could do.