> what does it tell you that you actually need to know? Have you actually used Google Analytics? Doesn't sound like it. First, being able to get stats on rea

> what does it tell you that you actually need to know? Have you actually used Google Analytics? Doesn't sound like it. First, being able to get stats on real traffic and not bots/crawlers is very important and GA does an excellent job of this. Google Analytics also allows you to see how people actually use your site. Stats like how long, what their visit path looks like, and when they leave your site. It also lets you see demographic info, like age group and gender. I've only touched the surface of what GA does. Yes, it is equally frightening and amazing how it tracks users. Good luck doing these with your server logs.