The free market will fix this (chuckles). In all seriousness, it does open a business opportunity to create proxies to do your shopping for you, essentially hi

The free market will fix this (chuckles). In all seriousness, it does open a business opportunity to create proxies to do your shopping for you, essentially hiding your identity through third parties. I don't think that's the real solution. We need to legislate these issues. Years ago these were clearly possible options. It's only a matter of time before we start to see dynamic pricing based on identity as well. Consumers need to stop allowing these practices to happen. Spend more and shop at smaller shops if you have to. Elect people who will stop letting corporate greed interests take over at the detriment of our shared society and living conditions.