Twitter had no video support and Instagram wasn't a thing yet or was just for photos (can't remember). Vine was the short YouTube or the Twitter for videos. Did

Twitter had no video support and Instagram wasn't a thing yet or was just for photos (can't remember). Vine was the short YouTube or the Twitter for videos. Didn't have to be 7s that number was completely arbitrary. It could have been 3m for the same position and less restrictions