I mean, we're talking for the most part about cases where people were having sustained contact with infected animals in wet market-type situations. It's not obv

I mean, we're talking for the most part about cases where people were having sustained contact with infected animals in wet market-type situations. It's not obvious to me that the problem is animal consumption in general, or if the issue is the prevalence of wet markets in SE Asia. And in any case, if there's a group of people who you're going to have trouble convincing to move away from animal consumption, folks who work in the animal industry are probably going to be the last ones to switch. E. Coli is also scary, but it doesn't spread as readily person to person, so it's not something that's going to move the needle for most people.