This has been trending now a few days, but I still don’t get it. Seems nobody can really say what exactly about this design says ‘advertisement’? I get the fee

This has been trending now a few days, but I still don’t get it. Seems nobody can really say what exactly about this design says ‘advertisement’? I get the feeling Mr. Mod’s tweet caught fire because of the sentiment, of Google oppression and dominance, and not many stopped to think what in particular about the design they don’t like. Personally there is nothing immediately offensive to the way the results look. In fact I might argue it’s actually a good esthetic. I like seeing the favicon @ the top, and it does mimic the way mobile search results have looked for a while now. Nobody freaked out about that change? If the anger over this is because people think this is a dark pattern, trying to obfuscate the difference between advertisements, that might not necessarily be wrong. But progression has been happening for a long time now. The picture in the article shows that at least since 2013, they eliminated the different color background that used to highlight ads. So it’s been a good 7 years since ads were nearly indistinguishable from regular results.