> I'm a software developer. I think that is why it is too generic for you. You already understand the underlying concepts of a spreadsheet, a database etc. The

> I'm a software developer. I think that is why it is too generic for you. You already understand the underlying concepts of a spreadsheet, a database etc. Their target audience doesn't, but they know they need something _like_ that. I think Airtable is in the no-code/low-code camp. Business people that have some technical ability and used to write Excel macros, can build a tool for their custom business process. Just like they did with MS Excel (or even MS Access) before. And those people react to the buzzwords. "Oh, it can do a little bit of everything in one tool? And I can get it done without talking to the IT department? Book it." I think you are too far ahead in your abilities to see the value it provides for people that rely on developer time to get anything technical done.