Did a DDG search and there are no ads. Just the Wikipedia infobox and a list of insurance companies in my country (and the Wikipedia article for Insurance at #3

Did a DDG search and there are no ads. Just the Wikipedia infobox and a list of insurance companies in my country (and the Wikipedia article for Insurance at #3). It makes a very good starting point for someone wanting to get quotes from a range of companies etc. Google's results is interesting though as it starts with one insurance company only (ad placement? It doesn't show it as a ad tho but it looks and feels like one given it's isolated from the rest of the results after the fold). It is then followed by a map which is an odd choice as generally most people in my country manage their insurance online or over the phone. Then below the fold more companies can be found but with media stories(?!) thrown in as well interrupting the flow. It's been a long time since I've used Google as my daily driver and I'm gobsmacked at how badly it executes this query. It used to be very good but no longer. I have used DDG for some years now and it generally works just fine for me. This limited experiment in going back to Google has made me happier with DDG as my default search engine.