i Think what they misunderstood is really their customerbase. Mid level audiophiles who want comfortable music with good sound. I don’t care if I can talk with

i Think what they misunderstood is really their customerbase. Mid level audiophiles who want comfortable music with good sound. I don’t care if I can talk with my speaker and order pizza or not. And my rough guess is, that just looking at the data their customers don’t change zones constantly but use a few very often. The strategy that they currently seem to follow is a strategy against service providers in the field of music, instead of working on what they actually sell: hardware. No matter how many blog posts will follow, as long as they don’t restart innovating in the interest of their core customers (mid audiophiles looking for comfort and usability to listen to music), they are losing me as a customer and i would bet they are also going to lose against the echo/HomePods and so on. Sad to see a once innovative company struggling because they try to win a box fight not realizing they are better at swimming.