Correct. There could be quite a bit of fun. This more than likely could work for sites not in the top spot. If you borrow the credibility of another brand you c

Correct. There could be quite a bit of fun. This more than likely could work for sites not in the top spot. If you borrow the credibility of another brand you could get a boost. This click thru boost could then translate into higher rankings over time as you outperform your spot. I have already seen seen some ascii stars in the URLs of Googles ads. There is always abuse.