Sometimes I type the name of a site into the URL bar, but I don't include the top-level domain. Most of the time, the top link is an ad for the site I wanted, a

Sometimes I type the name of a site into the URL bar, but I don't include the top-level domain. Most of the time, the top link is an ad for the site I wanted, and the second link is a non-ad link to the site I wanted. I always try to click the non-ad link, as I like the sites that I remember the names of and I don't want them to have to pay the troll toll, but sometimes I accidentally click the top link and I feel bad (only very very little, though) about it. Yesterday, I accidentally made Hackaday pay the toll. I refuse to say that that is being good at ads. It's kind of slimy, forcing sites to do SEO to put themselves at the top of the list when someone is searching their name. I've actually switched over from chrome to firefox (on the machines where I have the option) because of this (and the fact that the top ~7 search results for many queries are SEO'd garbage).