I think this is an important point. I was at a company that got disrupted out of existence, and The Innovator's Dilemma was required reading for all employees.

I think this is an important point. I was at a company that got disrupted out of existence, and The Innovator's Dilemma was required reading for all employees. So it's not that companies are necessarily unaware of the impending problem, it's just that they are often structurally unable to respond.