Not all of their products are "Amazon Basics" products - they have a lot of private label brands that aren't obviously "Amazon". But the article I referenced a

Not all of their products are "Amazon Basics" products - they have a lot of private label brands that aren't obviously "Amazon". But the article I referenced above was a company that came out with a nice laptop stand design and a few months later, Amazon started selling one of their own that looked basically the same (but not identical).