>Take a test-and-learn approach with small budgets to quickly fine-tune campaigns, focusing on page quality and clickthrough rates. A good reminder that you ca

>Take a test-and-learn approach with small budgets to quickly fine-tune campaigns, focusing on page quality and clickthrough rates. A good reminder that you can apply The Lean Startup methodology (Build > Measure > Learn) to projects of all sizes from forming a new company to running an ad campaign. Ship early, test often, rinse and repeat.