This is a great article in so many different ways. I like the enfaphasis on word choice: > Disruptive innovation became a ubiquitous term. Cable channels prod

This is a great article in so many different ways. I like the enfaphasis on word choice: > Disruptive innovation became a ubiquitous term. Cable channels produced “disruptor lists.” Some observers said the term’s use added sophistication to any discussion. Others complained it was overused. Various forms of it regularly pop up in discussions about sports, for example. To his chagrin, users often apply it as a synonym for anything new or transformative, not understanding Christensen’s actual theory. The ubiquity worried him. > “If we call every business success a ‘disruption,’ then companies that rise to the top in very different ways will be seen as sources of insight into a common strategy for succeeding,” he once said. “This creates a danger: > Managers may mix and match behaviors that are very likely inconsistent with one another and thus unlikely to yield the hoped-for result.” THIS. I witness this so many times a week. People do not understand what the terms really means and the difference that makes the difference. This ends up being the source of misunderstanding when people says "X works" and "X does not work." "Agile", "Artificial Intelligence" and "Cloud" in the workplace are others terms that are commonly misused. In private life "intermittent fasting" and "meditation" come to mind. If somebody is successful at something or they have something that work, I am always ask about the process or giving me a real example of what they are talking about. Make the right distinctions is so critical to properly model their success. > He second-guessed the wording of the label, but never the theory. Even after he changed his terminology to disruptive innovation, he saw flaws. >“What we didn’t anticipate, and what in many ways was a fault of mine,” he told Quartz in 2016, “was that the term disruption has so many different connotations in the English language, that it allows people to justify whatever they want to do as, ‘Oh, this is disruptive,’ and they don’t ever read the book. The population of people where the fewest have read the book are venture capitalists. They are arrogant and smart and why do they need to read something?” > He wished he’d created something less expressive. This is so true. You want a phase that is catchy to grab attention of large audience but you also need one specific enough that is hard to misuse.