2 ms·
> The anger comes from essentially paying for air, or just adding profit for the company. If two parts are almost essentially the same, why am I paying more jus
by defen 16y ago
> The anger comes from essentially paying for air, or just adding profit for the company. If two parts are almost essentially the same, why am I paying more just for a different label?
I think this question is rooted in a flawed "cost-based" perception of product pricing, which is intuitive and seemingly "fair", but not how the world works. In reality businesses should charge based on the value (perceived or actual) their product brings to their customers.
- prodigal_erik 16y agoConsumer surplus through cost-based pricing is the very goal of having a free market. We route resources to the most efficient producers because they're capable of offering lower prices. If Sennheiser can come out ahead by doing useless things to reduce the value of their products (that don't even reduce costs!) without fear of being undercut, that represents a market failure. This is really disappointing. My excellent HD-280s are finally cracking after years of heavy use, and now I have to reconsider doing business with them for a replacement.
- defen 16y agoA perfectly efficient market is nice in theory but I don't think it exists outside of commodities like "sorghum and gypsum" (I think those are tptacek's words). Consumers are usually not going to be perfectly informed so there's always room for marketing to increase the perceived value of a product.
- tomjen3 16y agoAnd that is why marketeers are the scum of the earth. And why your company cannot afford to not have them.