How do you plan on solving the chicken egg problem? New users won't join unless their friends are already on it. I think any new social media will fail unless

How do you plan on solving the chicken egg problem? New users won't join unless their friends are already on it. I think any new social media will fail unless it offers something really different and new (I don't think most people care about using a new social media just for privacy reasons). What makes yours different other than just privacy? The glorified address book does seem interesting but I would need to know more to understand how it will work.