Consider the following from personal experience: If you rank highly on Google search as I once did you may become the target of malicious actors trying to leach

Consider the following from personal experience: If you rank highly on Google search as I once did you may become the target of malicious actors trying to leach from your ranking. In my case this leaching appeared to Google as if /we/ were trying to game the system with link farms (we were not). Google penalized us in 2011 and we've yet to recover. The point: when you use Google search you're often served sub-standard results, as over time generations of ranking penalties has lead to lower quality sites ranking higher.