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AMZN takeover of Whole Foods is a fascinating experiment in class identity (‘17)
- JohnFen 7y agoThis entire article describes exceedingly well how I've always viewed Whole Foods, as well as why I avoid shopping there. This gets to the heart of it for me: > In all of these ways, the Whole Foods identity is about validating certain life choices and—by extension—judging others. Although I certainly fall into the income range, education level, and so forth that Whole Foods seeks, I'm allergic to the store because I perceive it as having an obnoxious level of pretention about it. And (fully acknowledging my hypocrisy here) I have the same perception of the majority of people who seem to shop there. It's just not my kind of crowd.
- jelliclesfarm 7y agoDo you order online for home delivery? Do you see value in that part of the service via Amazon Prime after they bought out WF
- JohnFen 7y agoI don't order things online that I can easily get by going to a local store. > Do you see value in that part of the service via Amazon Prime after they bought out WF It has no value to me, but I can imagine it having value for others. Even if I did order groceries online for delivery, I still wouldn't be ordering them from WF, though.