Good points on how to compete with Amazon, if you choose to compete with Amazon. (You do it on service, because you'll never beat them on price.) But I'm not

Good points on how to compete with Amazon, if you choose to compete with Amazon. (You do it on service, because you'll never beat them on price.) But I'm not sure what that has to do with the original "long tail" thesis --- that applied more to authors, musicians, etc., who are more likely to be selling through Amazon than establishing their own retail operation on the side. (And if they are doing direct retail, they're almost certainly selling goods that aren't available through Amazon at all.)