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Great advise, but it reads as What, How and then Why. I think flipping it around would be even more impactful. Start with Why ;)
by ljf 7y ago
Great advise, but it reads as What, How and then Why.
I think flipping it around would be even more impactful. Start with Why ;)
- TeMPOraL 7y agoI'm a techie so this may bias me, but I definitely prefer to see What and How before Why. The reason is, you as the solution provider are not in the position to tell me what problems you'll actually solve for me. You can make high-level promises, but whether your solution can realize them in context of my business and my tooling, depends on how they relate to your What and How. So either you tell me your What and How, or I have to tell you everything about my business and my problems - and since I'm on your landing page and we aren't really talking, I care and expect to see primarily your What and How.
- ljf 7y agoI was riffing on the famous book/Ted talk - https://youtu.be/IPYeCltXpxw https://youtu.be/IPYeCltXpxw I agree the what often works for me, but if you want mass appeal it appears to be the Why that hooks people.