21 ms·

Left a comment on the IndieHackers page. Keeping a copy here for those who aren't reading the comments section. I have noticed this a lot in various websites I

Left a comment on the IndieHackers page. Keeping a copy here for those who aren't reading the comments section. I have noticed this a lot in various websites I have helped in ad campaigns. Their biggest problem is their landing page. Just like this article uses lots of jargons to explain simple concepts, their landing page reflects the same. For those of you wanting to know more about landing page optimization just watch Isaac Rudansky's excellent videos on Udemy. One of the most important rules is the 5 second test. Show your landing page to your colleagues/friends/family depending on your target audience. If they can't understand what your business proposition is in 5 seconds you have failed landing page optimization. As simple as that. The comment I posted on the IndieHackers page: ------------------ The landing page is too complex. Like what does "Full stack adaptive delivery" even mean? I am sure 90% of your paid visitors are just bouncing because that landing page tagline is alien to them. Dumb it down. Make it simple. Surprisingly, the description in the Indiehackers page makes so much more sense than the one you put up: "File-system-as-a-service that does uploads, storage, and media processing for Web and mobile apps, so you can ship products faster and scale them painlessly" If you told me that the first time I would have understood your value proposition. Don't get too fancy with your taglines. People don't have time to understand what you are saying. People don't like fancy terminologies except for what is popular. There are too many jargons already. Don't complicate it further. Instead of "Full stack adaptive delivery" just try: "File-system-as-service". Instead of "Serve ultimate UX with better images on any website. One script to rule them all." just have: "Ship products faster with better images on any website". That's it. You will get 50+% higher conversion rates with just this one change.

franciscop 7y ago
As someone who is trying to learn and some day launch something like this, thank you so much for this advice! I've been known to complicate descriptions on my OSS packages but still achieved moderate success, so I'm thinking on how to convert this knowledge into revenue and these comments are super helpful. Question: how do you manage to both keep it simple but relevant for SEO? Isn't SEO a lot about keyword stuffing?
- stef25 7y ago
  Keywords rarely involve complex jargon. The search volume for "Full stack adaptive delivery" is probably 0
  - EdwardDiego 7y ago
    Speak for yourself! I am routinely trying to find adaptive delivery for my full stack!
    - IggleSniggle 7y ago
      I'm trying to find a full delivery of stack adaptives, but my search results are always so filled with this other crap that I can never find what I'm looking for.
- shripadk 7y ago
  > As someone who is trying to learn and some day launch something like this, thank you so much for this advice! Thank you. Just sharing what I learned from the masters in the field. The best of which is Isaac Rudansky. Marketing is made unnecessarily complex these days. It is not rocket science. Anyone can do it.
  - TeMPOraL 7y ago
    > Marketing is made unnecessarily complex these days. I have a cynical theory for that too! The reason marketing is made complex is because it's not just marketers pushing products to the rest of the world, but also marketers pushing marketing tools to each other. Just like a marketer may exploit my fear for health of my kids, or desire for social status, they can exploit other marketer's fear of low campaign success or a desire for being a premium brand. Etc. So the industry gets increasingly opaque and full of voodoo, because the more complexity can be built in, the more people can make money without delivering any value that could be reliably attributed to them. Everyone buys each other's bullshit, money changes hands, everyone is happy, little actual value is created.
stef25 7y ago
I was wondering if perhaps they could make it easy for me to handle responsive images & formats. "Easily implement our Bi-Directional CDN© to personalize on-demand adaptive delivery of UX-relevant content. Engage your target audiences" Slowly backs away
ljf 7y ago
Great advise, but it reads as What, How and then Why. I think flipping it around would be even more impactful. Start with Why ;)
- TeMPOraL 7y ago
  I'm a techie so this may bias me, but I definitely prefer to see What and How before Why. The reason is, you as the solution provider are not in the position to tell me what problems you'll actually solve for me. You can make high-level promises, but whether your solution can realize them in context of my business and my tooling, depends on how they relate to your What and How. So either you tell me your What and How, or I have to tell you everything about my business and my problems - and since I'm on your landing page and we aren't really talking, I care and expect to see primarily your What and How.
  - ljf 7y ago
    I was riffing on the famous book/Ted talk - https://youtu.be/IPYeCltXpxw https://youtu.be/IPYeCltXpxw I agree the what often works for me, but if you want mass appeal it appears to be the Why that hooks people.
ses1984 7y ago
On the other hand, if I saw "file system as a service" I would also bounce immediately becuase who needs that? I have a file system, it comes included in every/any os that matters. How does filesystem as a service help me?
- shripadk 7y ago
  Yes I am not saying it is the best. But it is better than "Full stack adaptive delivery". Can it be improved? Surely. But does it need to be complicated further? Definitely not.
- TeMPOraL 7y ago
  You're probably not a target audience. A "file system as a service" is a thought that would probably pop in your head if you faced the problem they're trying to solve.
  - ses1984 7y ago
    I think the target audience has business problems not file system problems. File system as a service doesn't tell me what business problems can be solved with this.
    - kartickv 7y ago
      This is an insightful yet very short comment, a combination I rarely see.
    - TeMPOraL 7y ago
      I think the immediate target audience are still technical people. Business people dealing with business problems indeed don't think about stuff like this. But the tech people that solve business problems for business people - they absolutely do. And they're the ones that select tools and design architectures for the solution.
      - ses1984 7y ago
aguyfromnb 7y ago
>If they can't understand what your business proposition is in 5 seconds you have failed landing page optimization. Are these people searching through Google for a company like yours though?
TeMPOraL 7y ago
> Don't get too fancy with your taglines. People don't have time to understand what you are saying. People don't like fancy terminologies except for what is popular. It's worse than that. And it's my pet peeve about many startup landing pages these days. It's not like people don't have time to understand - there's nothing there to understand! "Full stack adaptive delivery" is a near-meaningless phrase. It can be construed to mean just about anything. It would fit just as well on a logistics company page, or on a sticker on the side of an ICBM. I wish people would just say what they actually do.
- shripadk 7y ago
  Exactly. I was being polite. I concur with everything you said.
  - jmg2 7y ago
    "what are you selling and how is it?" those very words have scared away so many candidate customers that if I have ever time travelled and come into the possession of a handheld teleport device, I will first test it in pitch meetings, concealing my violation of contemporary physics, by invocation of the identical incantation. I cannot highly recommend mmend Madison Avenue Manslaughter Michael Farmer. He quit agency life for consulting the year I dived headfirst and submerged my life every day since 1991, as he also. Small difference : Farmer wrote this entire book to relate and lament the insuperable showstopping impasses for which he tells us that the advertising industry has yet to find solutions - the problems my company had to overcome merely to be in business long enough to file accounts to file accounts. Adland that same Adland set upon my world in vexatious and abusive litigation the instant we were in the office front door, has been transformed by this book into the lost brotherhood I crave to bring aids to their needs,' because I now see, between Farmers fantastic faithful rendition of the confusion I left in haste and recall too vividly, become not the call to Arms I had presumed was their only course, instead they atrophied their initiative depleted I have no doubt was the first instinctual reaction, the energetic application required of them lost in inertial encumbrances and the need for a new language to work with the domain problems... Grab the nearest copy of this book and be ready to undergo on almost every page, a physical jolt to your intellectual mind and counterfactual contemplating corporatice consciousness. you can shower after, bu8uf you buy advertising, you need to be most current with the cases cited and perennial plight impressed painfully perfluous.
degenerate 7y ago
Linking to the UDemy course, since you mentioned it: https://www.udemy.com/course/landing-page-design-best-practices/ https://www.udemy.com/course/landing-page-design-best-practi...
- pgrote 7y ago
  Weird. If you go to udemy it says $9.99. If you logon to purchase, it says $199.99. lol
  - lsalvatore 7y ago
    It's a new student discount. Now that I've provided valuable information to this thread, I'll just go and link my Udemy course: https://www.udemy.com/course/react-data-visualization-build-a-cryptocurrency-dashboard/ https://www.udemy.com/course/react-data-visualization-build-...
scottLobster 7y ago
My go-to example is Robert DeNiro's line from The Irishmen: "You like steak? I deliver steak. I could deliver you steak." Granted there was some mob subtext to that line but the world would be a better place if people strove for that level of simplicity in their messaging.
- ksahin 7y ago
  You made my day with this quote thanks!
- inkeddeveloper 7y ago
  But the mob gets things done so...
nottorp 7y ago
What's with the mobile oriented design that every startup that's trying to be cool has? Little text that doesn't say anything, check. Loads of whitespace, check. Pretty photos that don't mean anything, check. Even if your description was less technobabbleish, i'd just close the page and move on. As someone else said in this thread, do you optimize for venture capitalists instead of customers?
MR4D 7y ago
I don't argue with your statement, but I found the summary at the end to be quite good: $50K of lessons learned, summarized for you Let’s recap our lessons learned: Narrow down your extended keyword set and focus on the keyword groups you have polished content and landing pages for, especially when you have a complex product. Use an awareness ladder to inform keyword segmentation by purchase stage but revisit it often to validate and adjust. Do not use the same landing pages for different steps of your awareness ladder. Do not wait for leads to become paid users to decide on the quality of paid ads campaigns: focus on quick metrics and tailor experiments to one step of your funnel at a time. Take a test-and-learn approach with small budgets to quickly fine-tune campaigns, focusing on page quality and clickthrough rates. Run tests to optimize page content, which will reduce your cost per click. Once you find your winner, you’re ready to go all-in. Now’s the time to pass it off to an agency to scale things up, if you are contracting out campaign management.
StavrosK 7y ago
You have inspired me to add a simpler landing page to one of my services: https://imgz.org/?v=s https://imgz.org/?v=s Also, should landing pages differentiate based on the query string ("?v=s" here), or be hosted on a new path?
- mkl 7y ago
  That's great! Your default landing page is pretty clear and to the point, too. I think a new path. "/simple"? "/nobullshit"? "/what"? I don't know.
  - StavrosK 7y ago
    Thank you! In the interest of fairness, I have added a complicated landing page as well: https://imgz.org/?v=c https://imgz.org/?v=c I will break them out into new paths, thanks.
    - RHSeeger 7y ago
      Those two pages are a brilliant summary of this entire thread. Well done.
      - StavrosK 7y ago
        Thanks!
- shripadk 7y ago
  Perfect. Clear, concise and to the point. Landing pages should preferably be hosted on its own path. Search engines index paths not the query string. Also, think this way: if you have multiple features, you can have a landing page per feature explaining that one feature in depth. Then you can have your Ads target that one feature page that everyone wants. This helps when you introduce new features tomorrow. Instead of cramming everything into a single landing page (your homepage).
  - 7y ago
mlonkibjuyhv 7y ago
Please, this whole "Ship products faster with better ..." has got to stop. Just the other day I went looking for some Shopify apps. Every single one described themselves as "Increase conversion, more money, better faster etc" on the bloody search page. Not a single word about what problem they where actually solving until far under the fold on the product page. I've been at this for days, and I still don't know if my needs have a turn-key solution.
- rhizome 7y ago
  Cheap, fast, good...pick three!
- shripadk 7y ago
  I am not his ad campaign manager or landing page optimizer. I just gave a quick tip. If I were to do it I would have done it differently. The idea is not to say that this is the best way to go about it. The idea is to steer him in the direction of keeping it simple. If you have a better tagline you can suggest it. And yes, the tagline I mentioned may not be the best but it will definitely get him more conversions compared to the one he currently has. At the end of the day conversions matter the most. No sales, no business. Doesn't matter how much analysis you do.
robot 7y ago
How does this landing page read, we provide a similar service: https://imagefix.io https://imagefix.io
- shripadk 7y ago
  Perfect!
- RHSeeger 7y ago
  > It reduces size of PNG/JPEG images as they get uploaded. My first thought was that someone is going to upload a 43 meg animated GIF and then complain that it's loading slow. Not a comment on your product, just past experience tells me it will happen.
fnord77 7y ago
Edward Tufte suggests just the opposite. He claims most people underestimate the intelligence of their audience
- shripadk 7y ago
  But you aren't putting up a website to test the intelligence of your audience. You are putting up a website to sell your product/service. When you walk through a market you find vendors shouting out what they have on offer. They keep it precise: the item they are selling and the price. That is it. This is a tried and tested method of selling. One that humans have adapted to over generations. Tufte might have said that in the context of visualizations. Doesn't mean it applies to marketing as well.
going_to_800 7y ago
I'm really sick of all that "your keywords are too complex" or "people don't understand what you're saying", most of the times coming from people that know nothing about that niche or industry. If those people are not your target market, don't give a shit about what they say related to the landing page content. You're not selling to them. If they don't understand the terminology used and they are not potential clients, you don't have to make a "less complex" landing page or change the wording just to make them happy.
- shripadk 7y ago
  You can have your opinions but this is not how marketing or sales work. It isn't some new tech. This is age old stuff that has been going on since humans started trading. You always, always dumb it down even for your potential clients. The reason is more to do with cognition than to do with the client's knowledge. Your brain is not always focused on everything around you. It is more psychological. You are thinking in binary (or in other words: logically). The brain is more complex than that. It can sometimes fail to do the simplest of tasks but at the same time be capable of solving the most complex of problems. The idea behind a tagline is to capture the user's attention. You can build up on the complexity as the user goes further down the page. But to start with a complicated tagline will cause your users to quit. If someone is selling mangoes in a market and he shouts "Mangifera Indica for 5$" will people purchase from him? He is still selling Mangoes and dare I say he is more accurate (because the scientific name for Mango is Mangifera Indica). His potential customers will be those who are botanists because only they understand the scientific nomenclature. But those won't be his real customers too. What if the botanist hears the scientific name but his/her brain ignores it as the brain triggers only in certain environments (like in a lab)? What if the botanist is not interested in Mangoes even after understanding it? As you can see, your potential customers are narrowing down with every filter applied. This is exactly antithesis to "selling to as many as possible". But if he shouts "Mangos for 5$" he attracts everyone interested in a Mango, including the botanist. And I don't want to sound nasty but no technology is so advanced that it cannot be simplified. Also don't forget that people can smell bullshit from a mile away. That is what I have learnt from experience. We Engineers like to overcomplicate and overpromise stuff that will only come back to bite us later. Just follow the KISS principle: Keep It Simple, Stupid.
igordebatur 7y ago
Hi there, just to clarify, the article is from 2018 and what we're looking at right now is a post re-publish with the "2019" addition. Back then, the main page looked something like that http://web.archive.org/web/20180802025742/https://uploadcare.com/ http://web.archive.org/web/20180802025742/https://uploadcare... The "Adaptive Delivery" is the new technology we're currently testing copy for. Actually, we can also discuss the best explainers for "we analyze user context and tailor media content accordingly with our Image Transformations CDN API, serve it from Akamai." The full-stack thing is there to "show" we're leveraging the complete Uploadcare pipeline for just one line of code implementing the "adaptive behavior". You provide your image URL It gets fetched to Uploadcare via reverse proxy Once it's there, it gets to our storage and is cached on CDN layers Then we analyze the page layout and tell the API which image version we want exactly API produces the version It gets served personalized to your every end-client session
- anonu 7y ago
  Still feels like you're not taking shripadk's advice. Even complex things should be dumbed down. If a potential customer is interested they will click further. I'm guilty of this as an engineer in a startup. Engineers thrive on the details. But users don't care too much. They just want the service.

franciscop 7y ago

As someone who is trying to learn and some day launch something like this, thank you so much for this advice! I've been known to complicate descriptions on my OSS packages but still achieved moderate success, so I'm thinking on how to convert this knowledge into revenue and these comments are super helpful. Question: how do you manage to both keep it simple but relevant for SEO? Isn't SEO a lot about keyword stuffing?

stef25 7y ago
Keywords rarely involve complex jargon. The search volume for "Full stack adaptive delivery" is probably 0
- EdwardDiego 7y ago
  Speak for yourself! I am routinely trying to find adaptive delivery for my full stack!
  - IggleSniggle 7y ago
    I'm trying to find a full delivery of stack adaptives, but my search results are always so filled with this other crap that I can never find what I'm looking for.
shripadk 7y ago
> As someone who is trying to learn and some day launch something like this, thank you so much for this advice! Thank you. Just sharing what I learned from the masters in the field. The best of which is Isaac Rudansky. Marketing is made unnecessarily complex these days. It is not rocket science. Anyone can do it.
- TeMPOraL 7y ago
  > Marketing is made unnecessarily complex these days. I have a cynical theory for that too! The reason marketing is made complex is because it's not just marketers pushing products to the rest of the world, but also marketers pushing marketing tools to each other. Just like a marketer may exploit my fear for health of my kids, or desire for social status, they can exploit other marketer's fear of low campaign success or a desire for being a premium brand. Etc. So the industry gets increasingly opaque and full of voodoo, because the more complexity can be built in, the more people can make money without delivering any value that could be reliably attributed to them. Everyone buys each other's bullshit, money changes hands, everyone is happy, little actual value is created.

stef25 7y ago

I was wondering if perhaps they could make it easy for me to handle responsive images & formats. "Easily implement our Bi-Directional CDN© to personalize on-demand adaptive delivery of UX-relevant content. Engage your target audiences" Slowly backs away

ljf 7y ago

Great advise, but it reads as What, How and then Why. I think flipping it around would be even more impactful. Start with Why ;)

TeMPOraL 7y ago
I'm a techie so this may bias me, but I definitely prefer to see What and How before Why. The reason is, you as the solution provider are not in the position to tell me what problems you'll actually solve for me. You can make high-level promises, but whether your solution can realize them in context of my business and my tooling, depends on how they relate to your What and How. So either you tell me your What and How, or I have to tell you everything about my business and my problems - and since I'm on your landing page and we aren't really talking, I care and expect to see primarily your What and How.
- ljf 7y ago
  I was riffing on the famous book/Ted talk - https://youtu.be/IPYeCltXpxw https://youtu.be/IPYeCltXpxw I agree the what often works for me, but if you want mass appeal it appears to be the Why that hooks people.

ses1984 7y ago

On the other hand, if I saw "file system as a service" I would also bounce immediately becuase who needs that? I have a file system, it comes included in every/any os that matters. How does filesystem as a service help me?

shripadk 7y ago
Yes I am not saying it is the best. But it is better than "Full stack adaptive delivery". Can it be improved? Surely. But does it need to be complicated further? Definitely not.
TeMPOraL 7y ago
You're probably not a target audience. A "file system as a service" is a thought that would probably pop in your head if you faced the problem they're trying to solve.
- ses1984 7y ago
  I think the target audience has business problems not file system problems. File system as a service doesn't tell me what business problems can be solved with this.
  - kartickv 7y ago
    This is an insightful yet very short comment, a combination I rarely see.
  - TeMPOraL 7y ago
    I think the immediate target audience are still technical people. Business people dealing with business problems indeed don't think about stuff like this. But the tech people that solve business problems for business people - they absolutely do. And they're the ones that select tools and design architectures for the solution.
    - ses1984 7y ago

aguyfromnb 7y ago

>If they can't understand what your business proposition is in 5 seconds you have failed landing page optimization. Are these people searching through Google for a company like yours though?

TeMPOraL 7y ago

> Don't get too fancy with your taglines. People don't have time to understand what you are saying. People don't like fancy terminologies except for what is popular. It's worse than that. And it's my pet peeve about many startup landing pages these days. It's not like people don't have time to understand - there's nothing there to understand! "Full stack adaptive delivery" is a near-meaningless phrase. It can be construed to mean just about anything. It would fit just as well on a logistics company page, or on a sticker on the side of an ICBM. I wish people would just say what they actually do.

shripadk 7y ago
Exactly. I was being polite. I concur with everything you said.
- jmg2 7y ago
  "what are you selling and how is it?" those very words have scared away so many candidate customers that if I have ever time travelled and come into the possession of a handheld teleport device, I will first test it in pitch meetings, concealing my violation of contemporary physics, by invocation of the identical incantation. I cannot highly recommend mmend Madison Avenue Manslaughter Michael Farmer. He quit agency life for consulting the year I dived headfirst and submerged my life every day since 1991, as he also. Small difference : Farmer wrote this entire book to relate and lament the insuperable showstopping impasses for which he tells us that the advertising industry has yet to find solutions - the problems my company had to overcome merely to be in business long enough to file accounts to file accounts. Adland that same Adland set upon my world in vexatious and abusive litigation the instant we were in the office front door, has been transformed by this book into the lost brotherhood I crave to bring aids to their needs,' because I now see, between Farmers fantastic faithful rendition of the confusion I left in haste and recall too vividly, become not the call to Arms I had presumed was their only course, instead they atrophied their initiative depleted I have no doubt was the first instinctual reaction, the energetic application required of them lost in inertial encumbrances and the need for a new language to work with the domain problems... Grab the nearest copy of this book and be ready to undergo on almost every page, a physical jolt to your intellectual mind and counterfactual contemplating corporatice consciousness. you can shower after, bu8uf you buy advertising, you need to be most current with the cases cited and perennial plight impressed painfully perfluous.

degenerate 7y ago

Linking to the UDemy course, since you mentioned it: https://www.udemy.com/course/landing-page-design-best-practices/ https://www.udemy.com/course/landing-page-design-best-practi...

pgrote 7y ago
Weird. If you go to udemy it says $9.99. If you logon to purchase, it says $199.99. lol
- lsalvatore 7y ago
  It's a new student discount. Now that I've provided valuable information to this thread, I'll just go and link my Udemy course: https://www.udemy.com/course/react-data-visualization-build-a-cryptocurrency-dashboard/ https://www.udemy.com/course/react-data-visualization-build-...

scottLobster 7y ago

My go-to example is Robert DeNiro's line from The Irishmen: "You like steak? I deliver steak. I could deliver you steak." Granted there was some mob subtext to that line but the world would be a better place if people strove for that level of simplicity in their messaging.

ksahin 7y ago
You made my day with this quote thanks!
inkeddeveloper 7y ago
But the mob gets things done so...

nottorp 7y ago

What's with the mobile oriented design that every startup that's trying to be cool has? Little text that doesn't say anything, check. Loads of whitespace, check. Pretty photos that don't mean anything, check. Even if your description was less technobabbleish, i'd just close the page and move on. As someone else said in this thread, do you optimize for venture capitalists instead of customers?

MR4D 7y ago

I don't argue with your statement, but I found the summary at the end to be quite good: $50K of lessons learned, summarized for you Let’s recap our lessons learned: Narrow down your extended keyword set and focus on the keyword groups you have polished content and landing pages for, especially when you have a complex product. Use an awareness ladder to inform keyword segmentation by purchase stage but revisit it often to validate and adjust. Do not use the same landing pages for different steps of your awareness ladder. Do not wait for leads to become paid users to decide on the quality of paid ads campaigns: focus on quick metrics and tailor experiments to one step of your funnel at a time. Take a test-and-learn approach with small budgets to quickly fine-tune campaigns, focusing on page quality and clickthrough rates. Run tests to optimize page content, which will reduce your cost per click. Once you find your winner, you’re ready to go all-in. Now’s the time to pass it off to an agency to scale things up, if you are contracting out campaign management.

StavrosK 7y ago

You have inspired me to add a simpler landing page to one of my services: https://imgz.org/?v=s https://imgz.org/?v=s Also, should landing pages differentiate based on the query string ("?v=s" here), or be hosted on a new path?

mkl 7y ago
That's great! Your default landing page is pretty clear and to the point, too. I think a new path. "/simple"? "/nobullshit"? "/what"? I don't know.
- StavrosK 7y ago
  Thank you! In the interest of fairness, I have added a complicated landing page as well: https://imgz.org/?v=c https://imgz.org/?v=c I will break them out into new paths, thanks.
  - RHSeeger 7y ago
    Those two pages are a brilliant summary of this entire thread. Well done.
    - StavrosK 7y ago
      Thanks!
shripadk 7y ago
Perfect. Clear, concise and to the point. Landing pages should preferably be hosted on its own path. Search engines index paths not the query string. Also, think this way: if you have multiple features, you can have a landing page per feature explaining that one feature in depth. Then you can have your Ads target that one feature page that everyone wants. This helps when you introduce new features tomorrow. Instead of cramming everything into a single landing page (your homepage).
- 7y ago

mlonkibjuyhv 7y ago

Please, this whole "Ship products faster with better ..." has got to stop. Just the other day I went looking for some Shopify apps. Every single one described themselves as "Increase conversion, more money, better faster etc" on the bloody search page. Not a single word about what problem they where actually solving until far under the fold on the product page. I've been at this for days, and I still don't know if my needs have a turn-key solution.

rhizome 7y ago
Cheap, fast, good...pick three!
shripadk 7y ago
I am not his ad campaign manager or landing page optimizer. I just gave a quick tip. If I were to do it I would have done it differently. The idea is not to say that this is the best way to go about it. The idea is to steer him in the direction of keeping it simple. If you have a better tagline you can suggest it. And yes, the tagline I mentioned may not be the best but it will definitely get him more conversions compared to the one he currently has. At the end of the day conversions matter the most. No sales, no business. Doesn't matter how much analysis you do.

robot 7y ago

How does this landing page read, we provide a similar service: https://imagefix.io https://imagefix.io

shripadk 7y ago
Perfect!
RHSeeger 7y ago
> It reduces size of PNG/JPEG images as they get uploaded. My first thought was that someone is going to upload a 43 meg animated GIF and then complain that it's loading slow. Not a comment on your product, just past experience tells me it will happen.

fnord77 7y ago

Edward Tufte suggests just the opposite. He claims most people underestimate the intelligence of their audience

shripadk 7y ago
But you aren't putting up a website to test the intelligence of your audience. You are putting up a website to sell your product/service. When you walk through a market you find vendors shouting out what they have on offer. They keep it precise: the item they are selling and the price. That is it. This is a tried and tested method of selling. One that humans have adapted to over generations. Tufte might have said that in the context of visualizations. Doesn't mean it applies to marketing as well.

going_to_800 7y ago

I'm really sick of all that "your keywords are too complex" or "people don't understand what you're saying", most of the times coming from people that know nothing about that niche or industry. If those people are not your target market, don't give a shit about what they say related to the landing page content. You're not selling to them. If they don't understand the terminology used and they are not potential clients, you don't have to make a "less complex" landing page or change the wording just to make them happy.

shripadk 7y ago
You can have your opinions but this is not how marketing or sales work. It isn't some new tech. This is age old stuff that has been going on since humans started trading. You always, always dumb it down even for your potential clients. The reason is more to do with cognition than to do with the client's knowledge. Your brain is not always focused on everything around you. It is more psychological. You are thinking in binary (or in other words: logically). The brain is more complex than that. It can sometimes fail to do the simplest of tasks but at the same time be capable of solving the most complex of problems. The idea behind a tagline is to capture the user's attention. You can build up on the complexity as the user goes further down the page. But to start with a complicated tagline will cause your users to quit. If someone is selling mangoes in a market and he shouts "Mangifera Indica for 5$" will people purchase from him? He is still selling Mangoes and dare I say he is more accurate (because the scientific name for Mango is Mangifera Indica). His potential customers will be those who are botanists because only they understand the scientific nomenclature. But those won't be his real customers too. What if the botanist hears the scientific name but his/her brain ignores it as the brain triggers only in certain environments (like in a lab)? What if the botanist is not interested in Mangoes even after understanding it? As you can see, your potential customers are narrowing down with every filter applied. This is exactly antithesis to "selling to as many as possible". But if he shouts "Mangos for 5$" he attracts everyone interested in a Mango, including the botanist. And I don't want to sound nasty but no technology is so advanced that it cannot be simplified. Also don't forget that people can smell bullshit from a mile away. That is what I have learnt from experience. We Engineers like to overcomplicate and overpromise stuff that will only come back to bite us later. Just follow the KISS principle: Keep It Simple, Stupid.

igordebatur 7y ago

Hi there, just to clarify, the article is from 2018 and what we're looking at right now is a post re-publish with the "2019" addition. Back then, the main page looked something like that http://web.archive.org/web/20180802025742/https://uploadcare.com/ http://web.archive.org/web/20180802025742/https://uploadcare... The "Adaptive Delivery" is the new technology we're currently testing copy for. Actually, we can also discuss the best explainers for "we analyze user context and tailor media content accordingly with our Image Transformations CDN API, serve it from Akamai." The full-stack thing is there to "show" we're leveraging the complete Uploadcare pipeline for just one line of code implementing the "adaptive behavior". You provide your image URL It gets fetched to Uploadcare via reverse proxy Once it's there, it gets to our storage and is cached on CDN layers Then we analyze the page layout and tell the API which image version we want exactly API produces the version It gets served personalized to your every end-client session

anonu 7y ago
Still feels like you're not taking shripadk's advice. Even complex things should be dumbed down. If a potential customer is interested they will click further. I'm guilty of this as an engineer in a startup. Engineers thrive on the details. But users don't care too much. They just want the service.