3 ms·
I guess the issue here is that your current LTV may not match the LTV of this cohort of customers, and the closer the CAC for this cohort gets to your LTV, the
by ealexhudson 7y ago
I guess the issue here is that your current LTV may not match the LTV of this cohort of customers, and the closer the CAC for this cohort gets to your LTV, the more you risk that actually there isn't margin there?