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"Lesson #3: Stick to keywords that you have landing pages and content for" This sounds self-evident but we all know sales people who sell a fiction and then en
by mikece 7y ago
"Lesson #3: Stick to keywords that you have landing pages and content for"
This sounds self-evident but we all know sales people who sell a fiction and then engineering has to scramble to (try to) turn it into reality.
- foxhop 7y agoA product could already have the engineering bits in place but without a landing page calling out that very feature or usecase, sending traffic to a mismatched page is a diservice. People click an ad to learn more, if they are presented with a specific use-case but land on a generic marketing page they will click the back button.
- GarrisonPrime 7y agoAnd yet the company is paying for all those pointless clicks. Hopefully they’ll consider “misleading ads” as a possible reason for a low conversion rate.