3 ms·

And also a lot of the minimal brand own label foods are not as good. A uk supermarket substituted its own brand sausages one time and they looked cheap and loo

• laumars 7y ago
  You have to be careful in that assumption. Sometimes it's true and sometimes it's just preference (eg I prefer Tesco cornflakes to Kellogg's). Often it depends on the supermarket and range (eg some supermarkets will have a few own brands for different price and "quality" brackets). Another thing to baring in mind that it's quite common for some producers to distribute to different brands. Eg they might make the same product for a budget brand as they would for a premium brand. Maybe just sorting the product by what's more aesthetically pleasing. I've noticed this a lot with loose vegetables where "ugly" carrots would be sold to cheap brands whereas the smaller but prettier carrots would go to premium brand and sold for twice the price (even without factoring in the smaller weight). But it does also happen with some pre-made / pre-seasoned dishes as well. The best advise is not to take brands nor even price at face value. Try a few products and see what works for you. Unfortunately though, much of our experience is distorted by bias (this is an area for amusement during wine tasting studies under controlled scientific conditions). So often we end up actually preferring the more expensive brand because we assume we should so our brain convinces us we do (isn't our human psychology fun!)