I used to work at TripAdvisor, and I can corroborate—while I was there the focus was really heavily on fighting back fake reviews and presenting the ones we got

I used to work at TripAdvisor, and I can corroborate—while I was there the focus was really heavily on fighting back fake reviews and presenting the ones we got as effectively as possible. You can ding them for a lot (the UI has always been kinda painful) but, unlike Yelp, I don’t think they are or have been dirty.