It's often set up as a binary. Either you are a VC backed "big play" or you're a lifestyle business. Which lumps a business that employs 140 people in several

It's often set up as a binary. Either you are a VC backed "big play" or you're a lifestyle business. Which lumps a business that employs 140 people in several states and makes a few hundred thousand in profit every year with a bookstore with a cat that barely breaks even, and is closed every Wednesday so the owner can go skiing.