The competition is around serving the most relevant monetizable information. Google’s search quality for static content is arguably decreasing, while that kind

The competition is around serving the most relevant monetizable information. Google’s search quality for static content is arguably decreasing, while that kind of Search is a service I would personally like to pay for. If Google were to “split up”, I as a customer would like a paid-for, transparant, utility search on one hand. My money can go to dealing with SEO abuse. On the other hand as a business I would like an ad-serving product, to which customers can voluntarily subject themselves to. The two organizations would have to become separate business units, because I don’t want what’s currently happening: I search for information and get disinformation that others paid for.