I don't think it's underrated, but I do think that there is a gap between massive data and an idea of what to do with it. And data is simple, it's parameters p

I don't think it's underrated, but I do think that there is a gap between massive data and an idea of what to do with it. And data is simple, it's parameters plus timestamps plus a lot of storage. Realtime access is harder but it's a well-specified problem. The issue is inference. No one does inference extremely well except in limited circumstances. It's one of our greatest bottlenecks as humans and our software is going to be limited by it as well insofar as our understanding of what to build is controlled by what kind of inference we want.