You nailed it. It can be either a neutral term or a slur depending on the context, as the above comment says. But I dislike it mostly for the reason you mention

You nailed it. It can be either a neutral term or a slur depending on the context, as the above comment says. But I dislike it mostly for the reason you mentioned. It implies that the only really alpha, desirable businesses are those that make a bajillion dollars for VCs and don't have much benefit to customers or the general public.