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My last startup had 181 mobile AdWords clicks, but none of them converted. Our AdWords guy hadn't even known our content network ads were being displayed on mob
by ekidd 16y ago
My last startup had 181 mobile AdWords clicks, but none of them converted. Our AdWords guy hadn't even known our content network ads were being displayed on mobile devices.
Given that our product was a niche B2B product that appealed to maybe 1 person in 100,000, I'm guessing that all these clicks were accidental. We had 20,764 impressions and 181 clicks, for a CTR of 0.87%, which is a lot of accidental clicks.
The ratio would obviously be better for a B2C product with broad appeal. But I'm guessing that a large fraction of mobile advertisers are AdWords novices, and they're getting burned.
- whiletruefork 16y agoI saw the exact same thing. I had something like 1.25%-1.5% CTR from the mobile network, with no conversions. It was pretty terrible, and I disabled advertising on mobile networks (on by default) to save the wasted funds. I've also now seen hundreds of networks where I get 100% CTR (2-3 impressions, all leading to clicks) on what are obviously junk/spam sites. Each of these only cost me a couple quarters, but it quickly adds up.