And competition - I purchased and ran a 23andme test ~10 years ago and it seemed magical that this was something that could be done. Now there are 3-5 others wh

And competition - I purchased and ran a 23andme test ~10 years ago and it seemed magical that this was something that could be done. Now there are 3-5 others who do the same thing (at least in a consumer's eyes) and it's unclear what the uniqueness of 23andme is.