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They Changed the Way You Buy Your Basics
- JohnFen 7y agoI like this article, and it makes a great business point: find what it is about the current way of doing something that irritates everyone, and offer a way that doesn't, and the world will beat a path to your door. I started using Dollar Shave Club many years ago. I did so because of one thing -- buying blades at the store was very annoying. They're locked up, requiring me to find a store worker to unlock them, and they are crazy expensive. DSC completely eliminated both of those irritations. I'm now considering trying out Warby Parker for very similar reasons.