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As a marketer, asking someone to develop a Go To Market strategy definitely separates the wheat from the chaff. You see who really thinks of marketing in terms
by kristianc 7y ago
As a marketer, asking someone to develop a Go To Market strategy definitely separates the wheat from the chaff.
You see who really thinks of marketing in terms of competitive positioning, differentiation, and how to create different messages and content for different parts of the funnel (and how to measure it all), and who just throws a random bunch of tactics at it.
- q845712 7y agoI agree -- i think in general putting someone a bit on their own, whether they're the first employee of the co. or department, or the only person assigned to a substantial project, is going to make their approach, competencies, and weaknesses clear. Unfortunately in my experience this often takes more than a couple days to shake out, so it doesn't help in interview / recruiting.