They absolutely conflict - emotions are the driver of most human decisions and rationalization happens later. You can think of it from Neuroscience lens - The N

They absolutely conflict - emotions are the driver of most human decisions and rationalization happens later. You can think of it from Neuroscience lens - The Neo Context part of the Brain fires later and takes longer to engage and is less powerful when compared to the Reptilian Brain. This was also explained in Daniel Kahneman work (System 1 vs System 2) Therefore, the key is to manage emotions as the article points out.