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When is the market is essentially all high end (everyone wants the iPad to be the computer for the masses, but all surveys show it is a luxury item currently),
by Kylekramer 16y ago
When is the market is essentially all high end (everyone wants the iPad to be the computer for the masses, but all surveys show it is a luxury item currently), I don't think targeting that the high end is a bad plan. iPod knockoffs never won despite a lower price, so why not go for good build quality at a high price?
- ugh 16y agoConsumers pay about $600 on average for an iPad. If all iPads were equally popular the average would be more like $665. Apple’s most expensive iPads are not their most popular. I do believe that only good quality tablets can compete head on with the iPad but I do also think that the price point is important. Apple has shown that it is possible to make a high quality $500 tablet.