3 ms·
Meta: do you view a product through the customer's eyes or through the eyes of the person making it? That's been an important insight for me to understand. Des
by eldavido 7y ago
Meta: do you view a product through the customer's eyes or through the eyes of the person making it?
That's been an important insight for me to understand. Describing something in terms of its features/how it works, you might say "photo sharing app". But this core feature could be wrapped, packaged, marketed, and described so many different ways: flickr, Instagram, Getty Images (!!), a scientific collaboration tool, etc.
"Task management" feels similar.
- wpietri 7y agoDefinitely! With the caveat that this problem often persists even within the eyes of the customer. A lot of people would agree with the problem statement of, "I need something to help me keep track of what I have to do." But "I", "keep track of" and "what I have to do" varies widely in ways that the customer isn't aware of. It's sort of like picking a place for a group of people to have dinner. A lot of people think they just want dinner until you say, "How about X" and then they realize their desires are much more specific.