There are so many avenues to lead generation that Mint can take that would also benefit the consumer that they just choose not to take. A simple one could be he

There are so many avenues to lead generation that Mint can take that would also benefit the consumer that they just choose not to take. A simple one could be helping me optimize which credit card products I have to maximize my rewards. Another is offering an API to mint to allow developers to build out plugins and tools. Mint really has an opportunity to become the defacto personal finance platform and have market dominance similar to FB but they just aren't capitalizing.