How does this compare to using something like Segment (or your own server) to proxy the information to the 3rd party analytics tools? Seems better from a perfo

How does this compare to using something like Segment (or your own server) to proxy the information to the 3rd party analytics tools? Seems better from a performance perspective. With the 3rd party cookie changes going on, is it equivalent from a tracking perspective? It also seems "unblockable". So is that the future?