I haven't been on Facebook in a couple of years now, but I recall similar issues. People/groups would create pages for popular things (again, like "camping" or

I haven't been on Facebook in a couple of years now, but I recall similar issues. People/groups would create pages for popular things (again, like "camping" or "sleeping in on the weekends") so that thousands and thousands of people would "like" that thing. Then once those pages had enough followers, they could be sold off to whatever marketing group wanted access to lots of user data and an outlet to post sponsored content to a lot of viewers. It wasn't just this bait-and-switch, though. Loads of "meme" pages and similar stuff built up a large enough following and then were either sold or just directly used for marketing. I think it was bigger when companies/individuals could use Facebook to drive clicks to their sites but I have no idea if that's still a thing these days. Last I saw, most users/posts tended to stay within the Facebook "umbrella" rather than being linked to outside sites.