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I don't think that Motorola is after the whole market with Xoom. There are plenty of lower priced android tablets. So there's lots of choice for upper and lower
by jan_g 16y ago
I don't think that Motorola is after the whole market with Xoom. There are plenty of lower priced android tablets. So there's lots of choice for upper and lower end buyers. Also, ipad is priced from $500 to 900$, depending on specs, which means that they do matter.
- ugh 16y agoThere are no competitive cheap Android tablets. Specs obviously still matter when it comes to the price but they don’t matter to consumers. They want a snappy device, that’s all.
- jan_g 16y agoWell, perhaps we'll see a stripped-down version of xoom later on. Half the memory, no 3g, single-core processor. Could reduce the price for a few hundred bucks. EDIT: I've found one bit of news that suggests there'll be a wifi only Xoom: http://androidcommunity.com/motorola-xoom-wifi-clears-fcc-20110210/ http://androidcommunity.com/motorola-xoom-wifi-clears-fcc-20...
- ugh 16y agoWhy are we not seeing it now? Motorola wants to compete with Apple but they release something that’s not really competitive. If you have any doubts about Motorola’s intent to compete with Apple head on, here is their Super Bowl commercial: http://www.youtube.com/watch?v=09vmRWeNZSM http://www.youtube.com/watch?v=09vmRWeNZSM This video from Motorola makes their intent even clearer: http://www.youtube.com/watch?v=7vRgesYJHKo http://www.youtube.com/watch?v=7vRgesYJHKo They don’t want to target the higher end of the market, they want to obsolete the iPad. They shouldn’t be surprised when they get then criticized harshly for not delivering.
- Kylekramer 16y agoWhen is the market is essentially all high end (everyone wants the iPad to be the computer for the masses, but all surveys show it is a luxury item currently), I don't think targeting that the high end is a bad plan. iPod knockoffs never won despite a lower price, so why not go for good build quality at a high price?
- ugh 16y agoConsumers pay about $600 on average for an iPad. If all iPads were equally popular the average would be more like $665. Apple’s most expensive iPads are not their most popular. I do believe that only good quality tablets can compete head on with the iPad but I do also think that the price point is important. Apple has shown that it is possible to make a high quality $500 tablet.