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For the FT specifically, I get the impression that a pretty large portion of subscriptions are corporate/paid for by employers so I'm not sure how true that rea
by tomatocracy 7y ago
For the FT specifically, I get the impression that a pretty large portion of subscriptions are corporate/paid for by employers so I'm not sure how true that really is.
- lotsofpulp 7y agoThe companies paying for a FT subscription for their employees are going to have well compensated employees, hence valuable eyeballs for advertisers.
- JohnFen 7y agoThis. Also, some of those eyes are going to belong to people who make purchasing decisions on the behalf of their employer. Those people are exceptionally valuable to advertisers.