I was told recently by someone who runs one of these types of apps that TAM that has been tapped so far is <1B. And these apps have been around for a while. So

I was told recently by someone who runs one of these types of apps that TAM that has been tapped so far is <1B. And these apps have been around for a while. So for some of these businesses, their consumer app can be a "wedge" to get them going, but they hedge by exploring B2B opportunities.