4 ms·

There's quite a few problems in traditional A/B testing. See here for example: https://volument.com/learn/problems-in-traditional-ab-testing https://volument.co

• karol_kielecki 7y ago
  I agree with some points, especially with the time frame. Sometimes traditional A/B tests take too long. Global design changes, new product launches, brand refreshing, or new information architecture are more important. On the other hand, doing A/B tests for small changes can also have a significant impact on your overall results. I think doing A/B tests is better than not doing them at all.