I'm curious how The NYTimes got tipped off to this story before Matt Cutts and the Spam Team. Since this had been going on for month, I wonder how long The NYt

I'm curious how The NYTimes got tipped off to this story before Matt Cutts and the Spam Team. Since this had been going on for month, I wonder how long The NYtimes had been investigating it. The article says, "Last week, The Times sent Google the evidence it had collected about the links to JCPenney.com."