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Planning and Running Effective A/B Tests
When it comes to A/B testing, everything boils down to reducing guesswork and making decisions based on hard data
Read more about best practices that should bring results to your e-commerce business:
http://bit.ly/ABTesting_article
- karol_kielecki 7y agohttp://bit.ly/ABTesting_article http://bit.ly/ABTesting_article
- grzm 7y agoPlease don't use url shorteners as it obscures the destination URL. Also, preferred practice is to just some the URL as a normal submission. If you have something to add, do it in a comment on the submission.
- karol_kielecki 7y agoThanks for the suggestion! I'll keep in mind that next time.
- ellinoora 7y agoThere's quite a few problems in traditional A/B testing. See here for example: https://volument.com/learn/problems-in-traditional-ab-testing https://volument.com/learn/problems-in-traditional-ab-testin...
- karol_kielecki 7y agoI agree with some points, especially with the time frame. Sometimes traditional A/B tests take too long. Global design changes, new product launches, brand refreshing, or new information architecture are more important. On the other hand, doing A/B tests for small changes can also have a significant impact on your overall results. I think doing A/B tests is better than not doing them at all.