I think this issue is at the heart of why many devs (me more than most) fail to live up to their potential. The mindset that makes for a great developer is very

I think this issue is at the heart of why many devs (me more than most) fail to live up to their potential. The mindset that makes for a great developer is very different from that of a successful marketer, as is illustrated in this recent post: http://joeyroth.com/charlatan-martyr-hustler/ http://joeyroth.com/charlatan-martyr-hustler/ The commercially successful devs are those who manage to balance these two essential challenges. I think it's also one of the key reasons why sole-founder startups find it harder to win funding.