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The MIT Entrepreneur course on EdX also mentioned dominating a beachhead market. Their definition is, "A beachhead market is the place where, once you gain a do
by j_z_reeves 7y ago
The MIT Entrepreneur course on EdX also mentioned dominating a beachhead market. Their definition is, "A beachhead market is the place where, once you gain a dominant market share, you will have the strength to attack adjacent markets with different opportunities, building a larger company with each new following" [1].
Nice to see an example of that in real life. Did Buildium eventually target adjacent or new markets?
[1] https://executive.mit.edu/blog/launching-a-successful-start-up-3-the-beachhead-market https://executive.mit.edu/blog/launching-a-successful-start-...
- geoffroberts 7y agoBuildium stayed pretty true to their original market, focusing mostly on serving that market with a greater level of depth through additional products and services. RealPage, the acquirer, sells to a number of adjacent markets and is moving into the market for small, residential property managers via the acquisition.