to the best of my knowledge, the approach JCP (or their agency) took was to to create a background/shadow site full of pages behind the main site. these pages

to the best of my knowledge, the approach JCP (or their agency) took was to to create a background/shadow site full of pages behind the main site. these pages are promoted via links and cross linked to be used as doorway pages. jcp's server/hostname strategy seems broken, but if you look at the robots.txt and the site index they promote, it's really confusing compared to the UI and links they expose to traffic entering their site on the homepage. also see some similar patterns (but not exact) on other big name retailers that might share the same agency.