I've toyed with the idea of drafting a fake press release with Southwest branding announcing a program like this and just hoping to catch the wave: fake news ->

I've toyed with the idea of drafting a fake press release with Southwest branding announcing a program like this and just hoping to catch the wave: fake news -> real excitement -> free PR -> real news Alas my design chops are shit and I'm a bit over-committed on projects as it is.